Target Sinks Target, Not Missoni
Yesterday was quite the day for Target.com. A much-hyped launch of Missoni for Target kicked off at 6 am ET yesterday, and the site went down shortly thereafter. The site has been up and down since that time.
Yesterday was quite the day for Target.com. A much-hyped launch of Missoni for Target kicked off at 6 am ET yesterday, and the site went down shortly thereafter. The site has been up and down since that time.
Successful (and fun) online funding platform Kickstarter reached an amazing milestone this month -- they helped 10,000 projects to become funded. Congratulations are in order for their whole team, as well as all of the thousands of people who have had their dreams made reality!
If you care about the business of fashion and don't already read, well, The Business of Fashion, you should. It's fantastic.
They recently posted a great article entitled 'Fashion PR in the Digital Age'. It's key points:
Everyone's fave excuse to dress to the nine's, drink too much, and stumble from store to store, Vogue's Fashion's Night Out, will in this, their third year, add digital offerings.
The event, conceived by Vogue's Anna Wintour to counteract the dour effects of the recession, has been a smashing success at cities across the globe. Now, every shopper with access to the internet will get to participate.
Yesterday, Jay-Z launched his own lifestyle site, "Life + Times". It's foray into various lifestyle elements (Technology, Sports, Style, etc) has gotten it comparisons to Gwyneth Paltrow's GOOP, her site that promotes healthy living. This site already has a lot of edges, as well as a totally different audience.
I am heading out to give a talk at ISU tonight to a Fashion Production class. I agreed to give it if I could also touch on some social media stuff that has taken more of my time lately than fashion. (Okay, all of it.)
You all will know why it's so cool! Now we can get sewing patterns over iTunes!!! Think about it.... sewing patterns over iTunes. Genius!