Mary Kate and Ashley Olsen, the once 'Full House' twins, now genuine fashion moguls, announced yesterday that they will launch their own Fashion 2.0 site.

Yesterday, Jay-Z launched his own lifestyle site, "Life + Times". It's foray into various lifestyle elements (Technology, Sports, Style, etc) has gotten it comparisons to Gwyneth Paltrow's GOOP, her site that promotes healthy living. This site already has a lot of edges, as well as a totally different audience.